Estimate Puts Craigslist’s 2009 Revenue At $100 Million

Conservative figure represents increase of 23.5 percent

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According to a new report, Craigslist is doing quite well for itself.  The AIM Group estimates that the classifieds site will pull in at least $100 million in revenue this year.

Peter M. Zollman, founding principal of the AIM Group, said in a statement, "Craigslist is a stunning business success story, especially since it’s run more like a community service than a for-profit business.  Craigslist Inc. has been having tremendous challenges lately due to negative publicity and legal battles – but its revenue keeps increasing at a remarkable pace."

Craigslist Logo

In fact, Craigslist is thought to have generated $81 million in revenue in 2008, so $100 million should represent a year-over-year increase of about 23.5 percent.  Not many companies are achieving things like that.  Plus, the AIM Group’s report admits, "our estimate may be very conservative; we believe revenue could easily exceed the nine-figure mark."

Of course, the recession may be a factor in Craigslist’s success; as people try to pinch pennies, the idea of buying secondhand goods and not paying auction fees has become increasingly attractive.  Yet if the recession has a long-term effect on individuals’ behavior – think of Great Depression survivors who still reuse aluminum foil – any popularity boost may prove permanent.

Meanwhile, although an eBay lawsuit and the term "Craigslist killer" remain problematic, Craigslist CEO Jim Buckmaster did a good job of dealing with South Carolina Attorney General Henry McMaster.

Estimate Puts Craigslist’s 2009 Revenue At $100 Million
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  • http://www.cornerbrookclassifieds.ca Corner Brook Classifieds

    Wow. The revenue is definitely up there for a small mediocre site.

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