Establishing Your Web Presence

    May 20, 2003

Part of the success of most home-based businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, and low entry costs. But to receive those benefits, you must first get your web site off the ground which means you need to select an effective domain name and find reliable web hosting.

The tips below can help you accomplish both goals successfully.

Picking a Domain Name ———————

When it comes to choosing your web site’s domain name, you need to keep a few things in mind:

1) Your domain name should relate directly to the product or service you provide. Avoid picking a name that is vague or misrepresents your company.

2) Your domain name should be easy to remember. Keep the name as short as possible, but do not use unconventional spellings or add hyphens just to secure a version of the name you want.

3) Your domain name should be simplistic. Do not pick words which may be difficult to spell or which have multiple spellings. Also, select words and phrases that are common and easy to pronounce, especially if you are aiming your business toward the general public.

4) Your domain name should be a .com address whenever possible. Avoid selecting the less common extensions which cost more to register and which will be largely unfamiliar to your clients.

Once you do select a domain name, you should consider registering other variations of the name. That way if someone uses the wrong extension or adds a hyphen, he or she still end up right where you want them.

Here are some good places to register your domain: (Recommended)

Vishal P. Rao is the owner of – One of
Internet’s leading website dedicated to starting, managing
and marketing a home based business.