ESPN Wipes Ad Fees, Bad Reviews from iTunes

An update to my earlier post on the ESPN ads on iTunes.

A reader points out that the “This is SportsCenter” ads that were sold on iTunes are now completely free (iTunes link). ESPN has waived the $1.99 fee it had been previously charging. However, they also appear to have wiped out all of the initial negative reviews over the fees!

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.