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ESPN Wipes Ad Fees, Bad Reviews from iTunes

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An update to my earlier post on the ESPN ads on iTunes.

A reader points out that the “This is SportsCenter” ads that were sold on iTunes are now completely free (iTunes link). ESPN has waived the $1.99 fee it had been previously charging. However, they also appear to have wiped out all of the initial negative reviews over the fees!

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

ESPN Wipes Ad Fees, Bad Reviews from iTunes
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