Engaging with the Kentucky Derby Online

The Derby Offers Plenty of Ways To Do So

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[ Social Media]

Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We’re seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.

The Derby has a section of its official site called Derby Connect that offers a suite of online tools to "keep you in the action every step of the way." These include a YouTube channel, a Facebook Page, the Derby Universe on Netvibes, and Derby widgets. The widgets are still being worked on according to the site though. They better hurry up if they want them ready for this year.

The Derby has over 30,000 fans on Facebook. The page features regular updates on individual horses and odds, a nice collection of photos, and plenty of fan discussion.

The Kentucky Derby YouTube Channel, which has actually been in existence since 2006 features 56 videos for those who can’t get enough of the Derby. One particular video shows you how to make your Mint Julep, a traditional Kentucky Derby drink.

Of course, the Derby has its own Twitter account as well. Follow username @derbyoaks for the official twitter feed for the Kentucky Derby and Kentucky Oaks, straight from Churchill Downs. The feed currently has over 1,400 followers, and is being updated regularly.

There is plenty more Kentucky Derby media in the form of news, photos, videos, etc. on the Derby’s site itself. There is also a means of betting online via Chruchill Downs Incorporated’s account wagering service Twinspires.

Engaging with the Kentucky Derby Online
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  • http://www.playingcardsandmore.com Tom

    Looks like all the good choices are scratching this year, too bad. Not sure I want to be tied to the Derby.

    • Guest


  • http://officialsafetyandsecurity.com Official Safety and Security

    So many businesses are getting into the social marketing arena lately, why not the Derby too. I’m on FaceBook, MySpace and Twitter for the same reason; to get exposure for my safety and security web site and raise awareness for its products. Maybe I’ll follow the Derby’s tweets. Inside information is always interesting. Thanks, Chris, for sharing.

  • http://www.techjaws.com Frank J

    I like these 3 horses in this order.

    Friesan Fire
    Chocolate Candy

    Good luck all!

    • Guest

      where can i watch this ?

  • Guest

    Dallas cut us out of the post race commentary – due to the Cowboys facility collapsing by storm….what a mistaken priority that was!!

  • http://www.softwarecrosswordpuzzle.com/ Johnny Crossword

    I live in TX now but grew up about 15 minutes from Churchill Downs. I spent many a weekend afternoon at the track with my dad during the Spring Meets. Could tell some pretty alarming stories about the Derby Infield parties, too. Those were the days!

  • http://www.bobdebilder.net Bob

    I am a great fan of true horse racing where the horse gets to show their majestic stride and equine ability

  • Tucsonan

    I’m waiting to see how post-race drug tests come back before I accept the result of this year’s Kentucky Derby. I’m not sure if Kentucky tests for EPO, I know they were considering implementing the new University of Pennsylvania test for EPO last fall. The result of this Derby had EPO or some other nefarious act written all over it. Mine That Bird was the slowest horse on paper and showed no hint of the kind of ability he showed on Saturday. People can talk about an inside bias and muddy track all they want, horses simply do not “improve” that dramatically overnight.

    You could make a handicapping case for the 2-3-4-5 finishers, but not the winner, Mine That Bird. If horse racing is now reduced to picking random numbers and playing birthdays, why bother with it? I can play the lottery if I want action that requires no intelligent thought. On Saturday the “sport” of horse racing officially became a joke.

  • http://www.dogseizures.net Sam@dogseizures.net

    I’m not surprised about this issue. Nowadays, engaging online is in demand for all people or groups engaged in any kind of industry. One main reason is the benefit they can get out of this.

  • http://www.cheaperhoster.com Brian

    Is this an advertisement or a news story??

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