Email And Social Networks

    October 22, 2007

The largest Web email services including Yahoo, Microsoft and Time Warner’s AOL are adding features that enable users to perform social functions such as tracking friends and creating personal-profile pages for others to see.

 There were 542 million email users in August 2007, compared to 483 million social networking users globally, according to comScore.

Including non-web based email such as accounts that businesses allow their employees to use, there will be 1.4 billion email accounts in active use worldwide at the end of 2007, according to the Radicati Group.

Yahoo executives refer to the company’s 250 million email users globally as the "world’s largest dormant social network."

"I have very little doubt that e-mail will be sexy again in a way that people will say, ‘Holy Smokes, I didn’t see this coming,’"  Brad Garlinghouse, Yahoo! senior vice president, told the Wall Street Journal.

He referenced research from July that found that just 20 percent of Yahoo email users are MySpace users and only 10 percent are on Facebook.