A tweet from Ellen DeGeneres during the Oscars on Sunday night - a photo of her with eleven other celebrities from the audience (taken by Bradley Cooper) has set a new record for retweets.
It even crashed Twitter at one point (though those familiar with the "Fail Whale" know that's not quite as big of an accomplishment).
Here it is:
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
2,626,197 retweets and 1,329,296 favorites as of the time of this writing.
That's a whole lot more than the previous retweet record holder, which was a tweet from President Obama, which has just over 780,000 retweets and close to 300,000 favorites.
Four more years. pic.twitter.com/bAJE6Vom
— Barack Obama (@BarackObama) November 7, 2012
According to Twitter, there were over 14.7 million tweets containing terms related to the Oscars telecast during the live show.
The envelope please….to @TheEllenShow - this is now the most re-tweeted Tweet with over 1 million RTs. Congrats!
— Twitter (@twitter) March 3, 2014
Twitter notes that Ellen's follower growth was 47 times more than her average daily growth after the show.
Ellen's tweet saw 254,644 tweets per minute (TPM). The other moments that drove the most Twitter conversation, according to the company, were: Ellen delivers pizza to the audience (158,159 TPM); and Gravity wins sixth Osacar - for film editing (135,330 TPM).
The most tweeted about nominees during the evening, according to the company, were Jennifer Lawrence, Brad Pitt, Alfonso Cuarón, Cate Blanchett and Sandra Bullock.
Films that got the most mentions were Gravity, Frozen, 12 Years a Slave, Dallas Buyers Club and The Wolf of Wall Street.
Images via Twitter