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Efficiency of Selling High Priced Items on the Web

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I wanted to get my wife something cool for her birthday, but the gift I wanted to buy proved nearly impossible to find from a trustworthy source. I was going to get her a high end autographed item, but who should I buy it from?

  1. The not for profit site that is down, requiring you to buy through the payment link inside of Google’s cache
  2. The site with Google Checkout and Google AdSense on their home page
  3. The site with a sleazy Clickbank affiliate ad for how to steal stuff
  4. The site with no money back guarantee
  5. The site with a design that looks like I created it in January 2003 (my first month on the web)
  6. The eBay member with 0 reputation
  7. The eBay member that takes a month and a half to ship
  8. The eBay member selling authentic lithographs
  9. The eBay member selling the item used

While I listed the above faults as though each was a different site, many of the sites actually suffered from multiple trust eating offenses. I consider myself a savvy searcher and yet these were the best sites I could find for what I wanted to buy. Because of the price-point I was unwilling to trust any of them enough to buy.

At lower price points we are more likely to let little things slide, but almost every site undermines conversion rates. A year from now I will probably look back on this post and laugh at some of the things I was screwing up today.

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