Edge PR

A recent Pew survey reports:

“Forty-eight million American adults have contributed some form of user-generated content on the Internet.”

This stat seems in keeping with Ross Mayfield’s “Power Law of Participation” post, something I waxed on last month, which captures among other things the various forms of participation that are occurring across the web. The Pew results indicate, to me, that participation levels are trending up the curve, at least in the U.S., and that people are actively seeking a deeper level of online engagement – which if true, hammers home the belief that PR 2.0 is all about edge conversations.

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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