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ebay Looking to Unload StumbleUpon?

Who's the Buyer Going to Be?

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StumbleUponTechCrunch is reporting eBay is trying to unload StumbleUpon, citing "sources with knowledge of the sale process." eBay is apparently using Deutsche Bank to find a suitable buyer, and the asking price has not been disclosed.

eBay bought the social bookmarking service (or self-proclaimed "recommendation engine") only last year for $75 million. Wired points out that this is only the latest in disappointing acquisitions for them. "This is the second recent acknowledged stumble for eBay in the acquisition department: Skype failed to live up to the company’s synergistic expectations and they were forced to admit they overpaid for the VoIP service by about $1 billion." Ouch.

I’ve personally been a big fan of StumbleUpon ever since I was introduced to it a couple years ago. It’s been an invaluable tool for me to find new interesting sites/pages on any given topic (I love the search feature). Marketers have also been pretty keen on it too. Overall activity has dwindled lately though.

According to Wikipedia, StumbleUpon was in talks with Google back before being acquired by eBay. I have to wonder if there is still any interest there. Google would seem like just the right company to propel the success of StumbleUpon. A pre-installed StumbleUpon toolbar could even help Chrome usage. Of course, they already have the Google Toolbar, and even some StumbleUpon-like technology, but they had Google Video when they bought YouTube too. 

Google or no Google, I am very curious to see what suitors StumbleUpon will have, because it is one of my favorite social tools and I hope that it will be treated right.

ebay Looking to Unload StumbleUpon?
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  • http://www.e-commercewebdesign.co.uk Adam – Ecommerce Website Design

    Ebay have no business really with social bookmarking. I think a Google takover would indeed be more suitable and we’d also see the toolbar added to Chrome I’d assume.

  • http://thewahmblog.com Tara- Home Business Blog

    I personally thing Google would be a much better owner than eBay. What does an auction company know about searching?

  • http://www.yomi11.com olatokunbo gbolade

    Well there is the distinct possibility that google might buy stumbleupon,they probably are well suited for it,we at Yomi11 might also consider it as a compliment to our website,if we can raise the capital.

  • http://www.asterhost.com/ Web Hosting Deals

    Why Ebay bought SU? This is not their field completely.

  • http://www.keywebdata.com Google Social

    Google is rolling out their own social network fast and I gaurantee it will have a bearing on search. Friend Connect and Google Reader are all going to integrate together and already do to form a portable freinds list and RSS following application.

    Microsoft has no choice but to try to keep up. They attempted with a Yahoo acquisition with Flickr and Delicious in the background but with that is in Ichahn’s hands StumbleUpon could look really good to Microsoft.

    Micorsoft may still try to pick up Digg since they really have no suitors but Stumble is has a loyal, close knit community that does not tollerate spam like Digg and prefers quality content to the Diggs, Diggs, Diggs and the front page mentality of Digg users.

    Microsoft, wake up! A StumbleUpon integrated search / social search engine could be just what the doctor ordered to bring MSN back to life. (or maybe it’s first life)

    Just keep Steve Ballmer away from it and put someone in charge of it that knows what we social users want.