eBay Is Changing Its Logo To This

    September 13, 2012
    Chris Crum

eBay announced that it is changing its logo. The old one is still in place on the site, but the company says it’s making the new one available next month.

They did, however, provide a preview of what it will look like, and here it is:

New eBay Logo

Here’s what it looks like in some different settings:

New eBay Logo

New eBay Logo

eBay logo

eBay logo

eBay President Deven Wenig had this to say about the logo:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

Here’s a sampling of comments on eBay’s Facebook page:

“Thumbs down…it looks like the Sears font.”

“The old one is epic, why change :\”

“Looks like Google bought you and changed your logo to be more like theirs.”

“This is awesome! It shows that eBay is changing and ever growing. I’m sorry for everyone who has left ebay… It’s an amazing place and always changing. It sad people don’t know how to change to keep up with the current times.”

“I love it!”

“Really? Looks fake.”

“It looks heartless. Like it was made in an office by some professional you paid.”

“The old logo had a capitol “Y” at the end. The colors blend. The whole logo is off line. The old logo reflects the personality of eBay’s customers and the fact that eBay has personality. The new logo is so bland and vanilla. No personality at all. I guess that’s the way eBay wants to be perceived.”

What do you think? Let us know in the comments.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.