eBay just announced the launch of new Spanish and Portuguese-language versions of its website for customers in Latin America.
The e-commerce giant already has over 2 million people in Latin America using its site in English and with U.S. dollars, but now they'll be able to shop localized versions with local promotions and currencies in addition to native languages.
As long as eBay has been around it's hard to believe they're just doing this in 2014, but better late than never.
“Over the past year, eBay has started to build a presence in Latin America, partnering with PayPal on a variety of efforts, and understanding what matters most to shoppers in the region,” said Wendy Jones, vice president of global expansion and cross border trade for eBay. “Latin America is one of the fastest-growing commerce markets, and we are innovating the eBay experience for our customers there, delivering more relevant, engaging experiences – in their local language and currency – to better enable them to shop the world.”
"The launch of a localized eBay in Latin America marks the next step in the company’s ambitious, multi-year journey to accelerate geographic expansion and cross-border trade in BRIC and emerging markets," eBay said in its announcement. " In 2012, eBay launched the first of its localized experiences in Russia, the eBay Moda fashion mobile app, which was translated into Russian with currency conversion in rubles. In April 2013, eBay launched the Russian version of eBay.com, enabling Russian consumers to access eBay’s global inventory of more than 250 million listings in their local language and currency. And, in September 2013, eBay rolled out the first of its localized experiences in Latin America, with the Portuguese-language eBay Moda fashion mobile app."
The new experiences will be available from the desktop and mobile.
Online review service Yelp also recently expanded its offerings in Latin America.
Image via eBay