eBay announced that it has acquired computer graphics company PhiSix, which creates 3D models of clothing from photos, pattern files and other sources.
These graphics, according to the company, can simulate the actual behavior of the clothes, so people can see how they would fit, look, and move in different environments.
“PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment,” said Steve Yankovich, vice president of Innovation and New Ventures at eBay. “Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”
PhiSix was founded by Jonathan Su, a former Intel research scientist, a couple years ago. He has a background in special effects, and has worked on technologies currently in use by ILM and DreamWorks.
“This is an exciting opportunity for us to bring PhiSix’s expertise to one of the world’s leading commerce platforms,” said Su. “We believe today’s acquisition will help us better scale our expertise and meet the needs of digitally-minded shoppers and create new customer experiences for the eBay Inc. portfolio.”
Terms were not disclosed.