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Earthlink Debuts Corporate Blog

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[ Business]

Earthlink, a major ISP, today debuted its first corporate weblog. The TypePad-powered …

blog site provides information to help consumers stay safe while they’re surfing the Web. Chris Brandon, the blog’s Managing Editor, wrote in an email to me …

“This is a brand new endeavor for us, and we’re doing it to communicate with customers and non-customers in a new way. We also think it can play an important role in building our brand as the online advocates.”

Wow. That’s great. Can I get an ayyyymen? The Earthlink blog – at http://www.protectionblog.net – has comments and trackbacks turned off, at least for now. Too bad. However, it does at least have an RSS feed and the site is written in human speak by real individuals, not in corporate-speak. Congrats to Earthlink for joining the blogosphere and doing it properly.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Earthlink Debuts Corporate Blog
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