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E-Tailers Enhance User Experience

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I read a great article from RarePlay.com last week titled: "Searching For A Perfect Fit" which talks about online clothing retailers offering virtual fitting rooms to further entice visitors to remain on the site and potentially purchase a product.

I thought this was an excellent way to engage visitors by allowing them to see what a piece of clothing would look like on body shape which was similar to theirs. I am not sure what types of results the retailers are seeing but I assume abandonment rates would decrease while orders and time spent on site would increase. Below is a blurb from the article and you can read the rest here.

My Virtual Model

"The online apparel industry has been one of the fastest growing online e-commerce categories over the past few years, but it is also one with a high number of returns partly due to the lack of personalized sizes/measurements.

To reduce return rates and further increase sales, online retail sites like MyShape, Zafu, Intellifit and My Virtual Model are using innovative personalized services for shoppers by offering a collection of clothing outfits to suit an individual’s shapes, sizes and styles.

Other online services like FashMatch, Like and 6pm help users assemble matching outfits using technology that combines both mathematical algorithms (that account for colors and patterns) as well as the collective feedback from its users. "

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E-Tailers Enhance User Experience
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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