E-Cigarette Ad Pops Up Inside Kids iPad Game

    October 25, 2013
    Josh Wolford
    Comments are off for this post.

If you asked the world’s second-largest tobacco company about their new marketing strategies, I’m going to assume that they wouldn’t include running ads in kids apps in their response.

Nevertheless, an ad for Vype, the first e-cigarette marketed by British American Tobacco, recently appeared as an in-app advertisement in a kids iPad game.

The ad was spotted and tweeted out by author and Learning Without Frontiers founder Graham Brown-Martin:

The in-app e-cig ad was then retweeted by the Twitter account for E-Cigarette Forum, the biggest online forum devoted entirely to e-cigarettes.

British American Tobacco quickly responded, tweeting that they had yanked all online advertising for their Vype product.

Swift move, still, the question remains – just how in the hell did this happen?

Image via Graham Brown-Martin, Twitter

  • http://www.sjfpc.com STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION)

    Just outrageous. I have a 31 year old son who smokes and cannot stop. I know this is gonna really hurt him down the road. This type of stuff is just infuriating to me. We need to tax the _ _ _ _ out of this product to help people who cannot help themselves. If these cancer sticks cost $15 or 20 per pack my son would be smoking less.

    • http://cass-hacks.com Craig Schultz

      E-cigarettes are NOT cigarettes.

      E-cigarettes do NOT contain the more than 2,500 known carcinogens or additives that cigarettes do.

      The only active ingredient in E-cigarettes is nicotine which has no known negative affects on one’s respiratory system.

      Also, with E-cigarettes, one can moderate the amount of nicotine contained in the liquid that is vaporized and inhaled down to zero leaving one with only the hand/mouth gesture that medical cigarette replacement therapies do not provide and which most smokers will tell you is the hardest aspect of the habit to quit.

      Your son could probably benefit from trying E-Cigarettes.

      • Jay

        I’ve smoked for 21 years (and for the past 5 years about a pack a day) and just recently decided o switch to e-cigs… I am thankful to say, although I have not quit completely, I am down to 3 packs a month. I agree that we should not be advertising these to minors but I have to encourage all smokers to at least give them a try! Hopefully I’ll be only smoking the e-cig and can then proceed to cutting back on the nicotine dosage!

  • http://mmmkey@realdealzone.com Mike

    This is disturbing. I have two kids kids that use IPODS and I am trouble by advertising cigarettes to kids. I guess it boils down to money, fewer people are smoking therefore you must get the next generation hooked.

    • http://cass-hacks.com Craig Schultz

      Read the article again. No one is advertising cigarettes to children.

      E-Cigarettes should not be advertized or sold to children either but E-Cigarettes are not cigarettes.

      A more accurate name for them would be Nicotine Vapor Inhalation Device and are what millions use as a harm reduction strategy to replace their craving for cigarettes with a safer alternative.