Dunkin’ Donuts Launches New Website With A Focus On Local Content

Dunkin’ Donuts said today it has launched a redesigned website with a focus on local content and social media.

The new DunkinDonuts.com features a homepage with localized content, an improved store locator, and the ability for users to connect to Twitter, Facebook and YouTube.

The company has also launched its first blog called “Behind the Beans,” which aims to provide users with news on the latest menu items, recipes from the company’s culinary team and Q&A with company leaders.

Other features of the new website include:

*A mobile-friendly layout, offering users better navigation and directions to Dunkin’ Donuts restaurant in their area.

*A Trip Planner feature for users to map out stores along their diving route.

*A detailed restaurant locator offering information about store hours, in store Wi-Fi and menu options.

*Live feeds on the homepage from Twitter, Facebook and YouTube.

”By offering even more information that our guests frequently ask for, I’m hopeful that this new website will be both useful and entertaining, while serving up an excellent experience for our guests,” said John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands.

There are 2 Comments. Add Yours.

brent allen
February 10, 2012 at 9:45 am

We need dunkin donuts in denton texas. We had one for ever. Now it has been 20 years and no dunkin. Why. dunkin is the best.
Mike
April 12, 2011 at 11:39 am

Nice sleek design, esp. advertising that HUGE breakfast on the front page. I like the fact they have the store locator on the front page. Sometimes I’m in a city where I will be craving for DD coffee and not sure where the closet DD is..this will come in handy.

I’m surprised they don’t have a campaign like Denny’s “Always Open” series or Seattle’s Best, “The Declare Your Level Show” but that could come next.