Draw Something Hits 100 Million Downloads
Around one year ago, Draw Something hit iOS and took the mobile gaming world by storm. The Pictionary-type game averaged one million downloads per day during its first 50 days on the market.
Of course, this success has to be measured against more recent successes, such as Angry Birds Space, which reached 50 million downloads in only 35 days, or Temple Run 2, which reached 50 million downloads in only 13 days.
Though it turns out that Draw Something was largely a short-term fad, there are still some mobile gamers trading drawings with each other. Also, the game has spawned a TV show project (basically a reboot of Win, Lose, or Draw).
Today it was announced that Draw Something has officially reached 100 million total downloads.
The announcement was made by Zynga, which acquired Draw Something developer Omgpop for $180 million soon after the the game became a sensation. Since that time, Zynga has announced massive layoffs and the company’s stock has taken a nose dive. In its latest financial results, the company announced that it hopes to shift its focus toward building social gaming franchises on mobile platforms.
(Infographic courtesy Zynga)