DoubleClick Signs 86 New Online Ad Management Clients
DoubleClick Inc. today announced that in the first half of the year, 86 customers began using products within the company’s online ad management division.
Twenty-seven of the clients were in Europe, the Middle East or Africa (EMEA), eight were in Asia Pacific (APAC), with the balance from the United States. The biggest concentration of accounts in EMEA came from France and the UK, and from Australia in APAC, indicating positive growth in those countries. The company also announced 43 new online ad management
renewals in the first half of the year.
The clients will leverage DoubleClick’s ad management solutions, including DART for Advertisers, DART for Publishers, DART(R) Enterprise,MediaVisor and DART Motif to efficiently manage, serve and report on online ads, including rich media.
New clients include Business Review Online Ltd, the operator of vertical industry web properties, Date.com, an online dating site, UNext, an Internet education company, and Wieden + Kennedy, an independent advertising agency. Other ad management wins previously announced during the first half of the year include ESPN Star Sports and Sports Illustrated.
Erin Matts, interactive media supervisor, Wieden + Kennedy, said, “The volume of online advertising that our clients conduct requires the most robust marketing tool available, and we’re confident that the DART platform will serve this purpose effectively.”
Significant ad management renewals were signed with some important Publicis Group companies particularly ZenithOptimedia, Starcom MediaVest Group, Saatchi and Saatchi North America, which agreed to use DoubleClick as their preferred provider for ad serving, media planning and rich media. Carat Interactive, Inc. also signed a global renewal for DoubleClick to serve as its preferred provider for ad serving and rich media.
Jeff Marshall, SVP, Director, Starcom MediaVest Group, said, “We are extending our relationship with DoubleClick and its ad management solutions across all companies worldwide because of DoubleClick’s high level of service and scalable infrastructure that have served us extremely well thus far.”
DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. MediaVisor is used by marketers and agencies for web-based media planning and buying. DART for Publishers and DART Enterprise ad serving solutions help publishers monetize their content and generate revenue. DART Motif is a premiere integrated solution for all aspects of creating and managing rich media advertising.
“DoubleClick’s online ad management suite has long served the top advertising agencies, marketers and web publishers to bring greater efficiency to their online advertising programs. The renowned scalability and reliability of the DART platform, as well as our strong customer service, are very attractive features to current and prospective clients, and enable us to
continue to expand our client base,” said Doug Knopper, Senior Vice President and General Manager, Online Advertising Solutions, DoubleClick.
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