Don’t Waste Your Pay-Per-Click Budget

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Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries.

Just remember that most web inquiries are not sales ready leads so don’t simply throw them over the wall to your sales reps. Qualify them first.

MarketingProfs.com: Five Proven Ways to Waste Money With Pay-per-Click Advertising



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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.

Don’t Waste Your Pay-Per-Click Budget
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  • http://www.blogola.com/myarticles/Samantha-Hall/540 Samantha

    pretty good article but he lost me there:

    "Mistake No. 2: Don’t bid enough to secure a top spot"

    A top spot isn’t always the best spot from my experience

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