Don’t Panic: Search Queries Dropped In February
An across the board 5 percent drop in US search queries last month probably should be attributed to a naturally occurring phenomenon – fewer days in the month.
The latest report out of comScore on US search market share for the major engines has Google, Yahoo, and Microsoft in their accustomed places. Google leads, Yahoo follows, Microsoft trails both.
Less time in February, even with the appearance of a leap year day, kept the overall volume of queries down to 13.8 billion, spread across the search engines and other heavily visited sites that see lots of searches.
Smaller pie for February, but guess who ate a bigger piece of it? If you’re picturing Eric Schmidt with a bib and a fork asking for more, congratulations. Google took 59.2 percent of the queries by comScore’s reckoning.
Analysis by Citigroup’s Mark Mahaney, featured over on