Domino’s Pizza Now Covers More Than 80% Of Smartphone Pie With New Android AppBy: Lee Hester - February 27, 2012
Imagine this fast food miracle: You can now order a pepperoni pizza from the palm of your hand from nearly any Domino’s Pizza in America. Listen, you don’t get to be the recognized world leader in pizza delivery without thinking big. Domino’s Pizza announced today, the launch of its new Android smartphone ordering app. Combined with its existing iPhone app (which launched last June), Domino’s can now offer mobile ordering to more than 80 percent of customers with smartphones.
The app, compatible with Android version 2.1 and higher, offers customers many of the same convenient features from Domino’s online ordering platform. Hungry customers with the application will be able to search for coupons, order from a full national menu, locate a store with a GPS store locator and even follow their order with Domino’s Tracker. In addition, Domino’s will also offering free Android smartphones to customers who sign up for a new two-year service plan plus data (or extend their current plan which includes data, pending eligibility).
Russell Weiner, Chief Marketing Officer for Domino’s Pizza said, “We are excited to now connect Domino’s with Android users through this new app. And what better way to celebrate Domino’s new Android app than by offering free Android phones.”
This new app for Android joins forces with a mobile and online ordering platform that has already had massive success. Domino’s app for iPhone and iPod touch helped Domino’s reach $1 million in total sales in only 28 days. Incredibly, only three months after its release, the application achieved over $1 million in sales for the Pizza giant in a single week. Along with traditional online ordering, mobile ordering makes up 30 percent of Domino’s sales.
@jsandford Glad you like our iPhone app! I’ll share your suggestion with our development team.