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Does Traditional SEO Still Work?

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I had the pleasure of dining with my good friend, Mike Grehan, just before Easter. We chatted about the topic of his upcoming article – Does Textbook SEO Really Work Anymore?

Mike’s article suggests that a lot of the old-school SEO tactics are no longer important.

As far as my own experience goes, links and end-user behavior are the important, upwardly mobile components for decent ranking. So that’s where I’d rather focus my own time and attention.

My thoughts? There’s enough evidence to support Mike’s theory – if you have a great site with quality inbound links, you can be #1 on Google without changing any “content” (as proved by “miserable failure“). I’ve also seen enough evidence that proves a site can languish outside of the Top 50 then rocket to #1 with some changes to on-page content and no changes to links (although, changing a keyword in the meta-tag is not going to be enough).

I think many sites still need a balanced approach to SEO, but there are a whole host of tactics that are no longer worth the effort.

What are your thoughts? Mike wants to hear from you.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Does Traditional SEO Still Work?
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  • http://www.inkode.co.nz seo

    Hi Andy,

    I have a question regarding this article which is a little off topic.

    I found this page referenced in Google trends – Do you have any insight into why this article has appears there, as apposed to the vast amount of other search engine optimization articles written in 2006?

    This probably isn’t the best place to ask… But worth a shot ;)

    • http://www.themightydollar.com LouisVC

      I also clicked through to this page from google trends…  "how did ya DO that?"

      • Guest

        me to from google trends

  • http://torokossik.blogspot.com/2009/01/busby-seo-test-keyword-result-today.html SEO Newbie

    Until now I still learn about SEO but no improvement. hikzzz

  • http://blog.metuzalem.hr Guest

    how coume u’re at google trends? :)

  • http://www.highrankingseo.net/about/about-sean/ Sean Callahan

    I also have come from the distant land of Google trends…how does that work? This article is from 2006 and is one of the top articles?

  • http://www.seocopyblogger.blogspot.com/ student

    You are right in the points , but the article needed to be bit more lengthy with more examples. And as others, I am surprised by your listing in google trends.

  • http://www.bcseo.com SEO Canada

    Attaining excellent SERPS for most terms is a matter of dotting all you i’s and crossing all your T’s from an SEO prospective.

    Keep your content relevant and focused on your targeted phrases, using their semantic equivalents as well.
    Keep keyword density between 3 – 5 %.

    ALWAYS USE h1 with your targeted phrase
    h2 other relevant and semantic topic headers

    Make your title, and description 100 % relevant to your page content
    Keep you site navigation themed and focused.

    Use image alt txt

    Build quality links from relevant sites in your industry.
    Link out to a few authority sites

    Get listed in DMOZ and Yahoo Dir

    Once you feel you have it all covered, leave it alone, dont keep optimizing the page. Build links for a month or two.

    You should see a near immediate jump in SERPS after the SE’s next cache of your pages, and a continued increase over the next few months.

    Good luck

  • mickelodian

    Hi Andy,

    As someone a little like yourself working in search since its inception in the wild and furious days of Altavista and link exchange etc. I can honestly say that the basic rules still apply… Search engines still do the same job. For sure they have changed and are more technologically advanced. But essentially they are, and will probably for a very long time be constrained by storing data from the internet in relation to websites which are priovided formost by the website owners.

    Both parties parasite each other for business purposes…al;though more recently this sybiotic relationship has been strained. However if you fail to tell a search engine what its looking at…then your odds of any rankings are down the swanny, that was the way it worked in 1995…and nothing has changed essentially.

    Mick