Does SMM Do Mobile?

Pandia Search Engine News suggested as 2007 opened that this is the year of Social Media Marketing (SMM). Certainly and not unexpectedly everyone seems to be talking about it. In response, the Cre8asite Forums have opened a new Forum on Social Media and Tagging.

The most referenced definition of SMM is perhaps that of Ben Wills as he set out in The Five Pillars of Social Media Marketing. He suggested that Social Media shared one or more of the following five forms of action:

1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction

In a way it