Does Jalopnik Have Chinese Wall or a Sieve?

    November 16, 2004

Jason Calacanis gives his take on when blog advertising goes too far and encroaches on the “Chinese Wall” between editorial and advertising.

He questions Audi’s logo placement in the new Gawker Media blog, Jalopnik

“Weblogs, Inc. is-by and large-standardizing on newspaper/magazine standards when it comes to the Chinese Wall between advertising and editorial.

Jalopnik_logoJason Calacanis gives his take A simple test of the Wall is to ask, “What is the reader experiencing?” In the case of seeing Audi in the (Gawker Media) Jalopnik logo, and in between every half dozen stories or so, the reader thinks:

“Is this Audi’s blog?””

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.