Does CSS Help Improve Search Engine Rank?

    February 13, 2007

Dear Kalena…

Does CSS help improve search engine rank?


Kalena’s Answer:

Hi contactlab

CSS (Cascading Style Sheets) alone won’t make a blink of difference to the way your site ranks. However using CSS may reduce the amount of code you need to use on each page, avoiding code bloat. Bloated code can sometimes cause important content to be shoved to the bottom of the HTML, reducing the likelihood of it being indexed by engines and reducing its relevancy weight.

CSS can also improve the accuracy of your HTML because there is less code to make errors with and more likely that your site will validate to standards. Valid code is less likely to trip up search robots as they crawl through your site. So while using CSS won’t necessarily boost your rankings, it could make your site more search engine compatible and that’s always a good thing.



About the Author

Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S. Kalena was one of the founders of and is currently Director of Studies and SEO tutor for the online training institution. Kalena is a member of SEO Consultants and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums and author of the popular Search Light newsletter.