Do Your URLs Stink?

    July 3, 2008
    WebProNews Staff

Formatting URLs properly for SEO purposes shouldn’t be something beyond the capabilities of your website.

Site publishers want to be found by searchers. Poor URL construction could get in the way of this happy result, however.

SEO 2.0 showed a bunch of URL design mistakes that could be the difference between people discovering your site in search, and not finding it while it dies slowly from lack of traffic and conversion opportunities.

Long strings of letters and numbers, special characters, content management system-generated strings, and date based URLs may be efficient for site operation, but they’re a double-tall drink of arrow frog poison for SEO.

Fortunately, SEO 2.0 provided a nice top ten list of URL design rules that should help the traffic-seeking webmaster pull in those visits. The main idea: keep it simple and readable by humans and machines.