Quantcast

Do Your URLs Stink?

They do if they look like line noise

Get the WebProNews Newsletter:


[ Search]

Formatting URLs properly for SEO purposes shouldn’t be something beyond the capabilities of your website.

Site publishers want to be found by searchers. Poor URL construction could get in the way of this happy result, however.

SEO 2.0 showed a bunch of URL design mistakes that could be the difference between people discovering your site in search, and not finding it while it dies slowly from lack of traffic and conversion opportunities.

Long strings of letters and numbers, special characters, content management system-generated strings, and date based URLs may be efficient for site operation, but they’re a double-tall drink of arrow frog poison for SEO.

Fortunately, SEO 2.0 provided a nice top ten list of URL design rules that should help the traffic-seeking webmaster pull in those visits. The main idea: keep it simple and readable by humans and machines.

Do Your URLs Stink?
Top Rated White Papers and Resources
  • http://www.e-commercewebdesign.co.uk Adam – Ecommerce Web Design

    Some people go over the top with getting keywords into their URLs. I think that as longs as the content is there, a URL shouldn’t be that influential. Sites like technorati.com have no description of teh site whatsoever in their URl, but that does notjhing to stop them being found by users.

  • http://boringblogz.blogspot.com super blogger

    I know sometimes my url stinks.. but i ‘ve got enough money from that’s blog..

    That’s okay

  • http://www.okna-krivbassa.com KBE

    As for me I take no notice on URL  sometimes if  I have good content

  • http://www.thepoddrop.com Bob

    great article… I hate when a CMS creates its own random URL.

  • http://www.basementsystems.com Basement Waterproofer

    For a site like technorati, the URL I’m sure would help, but probably at a much smaller percentage than the enormous weight their brand and IBLs bring.  For a site like my basement waterproofing site (www.basementsystems.com) in a small-ish industry, where there are a lot a keywords that drive traffic, URLs are very helpful.

  • http://www.best-loads.com/ Guest

    Our site has a great collection of the best ebooks on the Internet-and at lower prices than any other site! Buying an ebook (digital book) is better than buying a printed book. You can buy an ebook right on your computer, without leaving home. You receive your ebook immediately, and you can save it on your hard drive or print it. No shipping charges and no waiting. You’ll find it easy to locate and choose the ebook you want with the help of our directory or search system. Use categories or key words, whichever is easier. Either way, you won’t spend all day searching the aisles and stacks of a bookstore. An ebook doesn’t take up space on your shelf, getting dusty and old.
     

    • http://www.best-loads.com/ www.best-loads.com

      Our site has a great collection of the best ebooks on the Internet-and at lower prices than any other site! Buying an ebook (digital book) is better than buying a printed book. You can buy an ebook right on your computer, without leaving home. You receive your ebook immediately, and you can save it on your hard drive or print it. No shipping charges and no waiting. You’ll find it easy to locate and choose the ebook you want with the help of our directory or search system. Use categories or key words, whichever is easier. Either way, you won’t spend all day searching the aisles and stacks of a bookstore. An ebook doesn’t take up space on your shelf, getting dusty and old.
       

  • http://www.seowebdesignfirm.com seo boston

    Great article Jason, URL structure is not on the top of the list for onsite optimization it definitly helps with inbound links for keywords when the url is the only thing used, or when your site gets scraped.

    • http://www.seowebdesignfirm.com seo boston

      I mean David.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom