Do You Want Your Search Experience Personalized?

The Search Engines Think So

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In recent months, there has been a whole lot of talk about where search is going, and what search is lacking. This is commonplace for months encompassing the changing of years.

A big part of the discussion is personalized search. Many SEOs aren’t entirely thrilled with the idea. It changes the way they have to do things. Do searchers want it though?

According  to Yahoo, one of the three major things searchers want is a personalized search experience. This is one of the topics discussed in this interview with Larry Cornett, VP, Consumer Products, Yahoo:

However, it is Google’s SearchWiki that has gotten the most attention when it comes to personalized search. Whether or not everybody uses SearchWiki’s features, Google feels like SearchWiki stands to make Google itself better.

At the recent SMX West show, SearchWiki manager Corey Anderson said that SearchWiki allows the company to conduct user studies in the field and crunch user feedback. For example, Google has discovered that a large fraction of users are attempting to re-find sites they previously visited.

It is still early in the year, and you can pretty much guarantee that there will be more advances made no the personalized search front. Do you as a search engine user want your experience to be more tailored to your own patterns and habits?

Do You Want Your Search Experience Personalized?
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  • InVogue

    I personally prefer my search results to not be tainted by what an algorithm feels is relevant to me. More importantly, I want search equality, to view the same results that others do.

    The minute you try to refine and filter out results based on a persons history, you begin to take away that random element to search that makes it so interesting.

    I want to sometimes be shown things that I didn’t expect I’d be interested in in the first place.

    If you really want to get information on peoples personal likes, here’s a tip: the thumbs up and down feature in StumbleUpon is pretty good at that :)

    • Chris Crum

      I think a lot of people share your view.

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