Do-it-Yourself and Fail

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This is the third part in a ten part series.

This need not be a hot-potato issue: people who try to do everything themselves to save overhead simply fail: ask yourself these questions:

  • Would you represent yourself in court?
  • Would you operate on yourself?
  • Can you grovel and blow your own horn at the same time?

The obvious answer to all three is no: so why is it that people try to catch up with me and my over 20 years of experience promoting websites on the search engines, and do everything else they are doing at the same time?

Consider this: search engine marketing, internet advertising require a huge knowledge base in computers, programming, and coding standards, and a complete understanding of search engines, blogging, social media, and marketing in general.   Even if they could catch up, and keep up, our entire staff spends every day keeping up with daily changes, and our existing online clout has link building power and page rank from our many profiles which is not easily duplicated.

 But suppose for a moment that you are some sort of 24 hour geek who could actually do some of what we do: why would you want to deny yourself, your business the increased power of what we can do?  Does anybody really think that they can see themselves as others see them; or that their business will not benefit from the first page organic placement that they do not have?

And if they really can do it themselves, or with existing personell, why haven’t they; and how much in missed revenue has that cost them??

Of course, we are just asking questions, here: nobody has made any statements ;-)


Do-it-Yourself and Fail
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