DMA Search Marketing Council Interviews

    June 20, 2007

Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

I serve on the operating committee of that organization as does Heather Lloyd Martin of SuccessWorks, Mike Moran of IBM, Andy Wetzler of More Visibility, Jeanette Kocsis of Harte Hanks, Amanda Watlington of Searching for Profit, Doug Garfinkel from Epsilon, Detlev Johnson of Position Technologies and Lisa Merizio Smith from the DMA.

To give direct marketers who read Online Marketing Blog a sense of what the SEMC is up to in regards to SEO and social media education opportunities, I decided to do a few interviews with those opcom members that I could find at the conference on day one.

Heather Lloyd Martin – President of DMA SEMC

Mike Moran – IBM

Jeanette Kocsis – VP Harte Hanks

Detlev Johnson – VP Position Technologies