DM News Releases SEM Guide

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The 64-page “Essential Guide to Search Engine Marketing” features a treasure trove of articles on a range of SEM topics.

A host of familiar expert names like Dana Todd, Andy Beal, and David Berkowitz appear in the index of the DM News’ newly-released Guide.

They and numerous other writers cover a variety of topics in basic, intermediate, and advanced search marketing topics.

In one article, Did-It president Dave Pasternack cited FTD’s decision to go dark with its PPC campaigns during the 2005 holiday season, due to high keyword prices.

The drop in sales ended up leading to the firing of the managers who advocated the move, he writes.

DM News editor Mickey Alam Kahn noted the breadth of content in the Guide in his editor’s note. “Everything you need to know about search engine marketing is here,” he writes. “Please begin your search.”

It’s a tough claim to dispute. A number of the writers are familiar names both to WebProNews and our current audience.

Many of the articles contained in the Guide look at search marketing, while a few cover search engine optimization for better organic search results.

Public relations, the long-time outlet of marketers everywhere, comes in for attention as well. TopRank president Lee Odden wrote up a case study of one real estate services firm that his company helped boost online.

A company blog established with Odden’s assistance now rates as the second-highest driver of traffic to the main company site, just behind Google.

Blogging, press releases, click fraud issues, and more appear in the pages of the Guide.

Several more case studies for companies like United Airlines and Levenger can be found. Our readers, especially those new or recently entering search marketing, should give the Guide a few minutes of their time.

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David Utter is a staff writer for WebProNews covering technology and business.

DM News Releases SEM Guide
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