Disney, not content in making you buy their products for every other facet of your life, now wants you to buy baby stuff from them.
Disney announced today the launch of DisneyBaby.com, a new online destination and product showcase for expectant and new parents.
The company says that the heart of the site experience is “Disney Baby Magical Moments,” an easy-to-use tool for parents to upload their favorite baby photos and memories. These photos will feed into a collection of other photos from other parents that will flow throughout the site.
"Disneybaby.com continues Disney's longstanding tradition of helping families create magical moments together," Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products, said. "Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom's and dad's desire to bond with their baby."
DisneyBaby.com is organized around key moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts.
The key site features include the Disney Baby product collections which features an extensive collection of Disney Baby products to meet any new child’s needs. These include nursery products, baby gear, products for feeding and bathtime, toys and clothing.
Another feature is inspired ideas which provides ideas to parents on how to proceed everyday with their new child. It offers tips on nursery design, age-based playtime activities and do-it-yourself party ideas for birthday parties and more.
The tips from real moms section provides go-to tips on a wide range of topics from making bathtime fun to stocking the diaper bag with essentials.
As mentioned before, the Disney Baby Magical Moments invites moms and dads to weave their own experiences with their child into the very fabric of the site by uploading and sharing their favorite moments and photos.
"We continue to focus on building compelling new digital platforms to serve the needs of parents at every life stage, and are very excited to introduce a new destination that shows expectant and new parents how to add a little Disney magic to their growing family's life," Brooke Chaffin, senior vice president, Disney Interactive Moms and Family, said.