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Disney, Pixar Imagineers Blog Company Missteps

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Pixar and Disney’s imagineers have started up a rather forthright blog called Re-Imagineering.

It aims to “catalog past Imagineering missteps and offer tenable practical solutions in hopes that a new wave of creative management at Imagineering can restore some of the wonder and magic that’s been missing from the parks for decades.” Like mini Microsoft, this employee blog is also being written under pseudonyms. Nevertheless, it still attracts a lot of commentary.

(Hat tip to Michael Gray for the ping)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Disney, Pixar Imagineers Blog Company Missteps
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