Disney Online Completes Purchase Of Kaboose

$18.4 million deal

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Disney Online announced today that it has completed its purchase of Internet assets of Toronto-based Kaboose Inc. for $18.4 million.

The websites include Kaboose.com, BabyZone.com, AmazingMoms.com and ParentZone.com, among others. The acquisition has led to the creation of a new group of properties, the Disney Online Mom and Family Portfolio, which will be led by Emily Smith, vice president, Disney Online.

The reach of the new portfolio of sites makes it the top online destination for moms, according to comScore. Sites under the new umbrella include Disney Family.com, FamilyFun.com, Kaboose.com, BabyZone.com, AmazingMoms.com and iParenting.com.

Kaboose Website

Our new portfolio of mom and family-targeted sites creates an unmatched line-up of Web properties that offer parents a wide-range of high quality content, information and community," said Emily Smith, vice president, Disney Online.

"The addition of Kaboose and BabyZone further solidifies Disney Online’s leadership position in reaching moms online, and BabyZone in particular greatly boosts our pregnancy and pre-conception audience reach, which continues to be one of the most active online demographics."

The online moms audience is an increasing area of focus for Disney Online. The majority (80%) of moms go online daily and spend an average of 13 hours a week on the Internet according to an Intelligence Group survey.

Disney Online Family sites reached 2.6 million unique visitors in April, while Kaboose sites reached 3.6 million unique visitors. The new portfolio of sites will reach nearly one in five moms online.

Disney Online Completes Purchase Of Kaboose
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  • http://linkdirs.blogspot.com/ SEO Directories

    All these are nice, useful and profitable websites. Seems like Disney online has made the right decision to buy Kaboose. The amount they paid for the group seems fair too.

    • Guest

      only now kaboose’s employees will be treated even worse.

      out of the frying pan..

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