Disney Launches Site Offering Theme Park Merchandise
Walt Disney Co. has launched a new websites offering select merchandise from Disney’s domestic theme parks and resorts.
The new site, DisneyStore.com replaces the former site DisneyShopping.com. Visitors to DisneyStore.com can browse and buy more than 100 products previously available only at Disney theme parks.
Offerings include customizable novelty ears, birthday gifts, exclusive art, collectibles, toys and plush items. Disney says it will continue to expand its selection throughout the year.
"To be able to offer this great experience and convenience to our loyal guests who can now go to DisneyStore.com and purchase that forgotten item, one that was too large to carry or one that will make their Disney vacation all that more magical, like autograph books, which are great to have in advance," said Edward Kummer, senior vice president of Disney Global E-Commerce.
"Many of these products are among the most frequently asked for by our guests and now they are available to them at the click of a mouse."
DisneyStore.com has added a new "Create-Your-Own" merchandise feature, which allows users to personalize their favorite Disney characters with their own names.
The new destination also offers navigation tools and search options like "Find A Gift," "Shop By Category," "Shop By Charatcter," and "Create Your Own."