Disney Buys Kaboose Sites For $18.4 Million
Disney Online has reached a deal to purchase all the Internet assets of Toronto-based Kaboose Inc. for $18.4 million, Disney announced Wednesday.
The assets include Kaboose.com, Babyzone.com, AmazingMom.com, Funschool.com and Zeeks.com. The properties will be integrated into Dinsey’s group of Web sites.
"This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents," stated Paul Yanover, executive vice president and managing director of Disney Online.
"These new Web properties complement Disney Online’s category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories."
The online moms audience is an increasing focus for Disney Online. The Internet ranks as the most popular (above TV and cell phone) as the technology moms would not want to live without with 80 percent saying they go online daily and spend an average of 13 hours a week online according to the Intelligence Group’s 2007 Mom Intelligence Survey.
Disney Online reaches more than 27.6 million unique visitors per month and is the top community-family & parenting Web destination according to comScore Media Metrix.