Dishing Google AdSense Optimization Tips

    July 21, 2005

My boy sneaky Pete has the skinny on some slick tricks for optimizing your Google AdSense revenue. It’s funny to me because by Google offering up such information it’s going to do two good things.

(1) Advertisers will get higher click thru rates and make more money from Google’s AdWords program.

(2) Publishers will make more money because more ads are being clicked on AdSense publisher sites.

In the business world that’s what we call a win-win situation. Win for the advertiser and a win for the publisher. So now Google’s making everybody’s life easier. Especially bloggers with good traffic currently displaying AdSense ads.

Here are a couple of juicy points from Pete’s post.

Ad Location – the middle, above the fold location perform best.

Ad Formats – the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.

Ad Colors – Pick colors that blend well with the site. Matches the background color, and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%

Here’s the full transcript from the Google AdSense Webinar.

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Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.