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Digital Textbook Sales To Reach $1 Billion

Digital textbook sales to see strong growth

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More than 18 percent of new textbook revenue in the higher education and career education markets will come from digital textbooks by 2014, according to a new study by Xplana.

By 2014, annual revenues form digital textbooks will surpass $1 billion. The shift in sales will cause the publishing industry to revamp the traditional textbook production processes.

Digital-Textbook-Sales

"Everyone wants to know when the digital textbook market for Higher Education will hit the ‘tipping point,’" says lead author Rob Reynolds, Director of Product Design and Research for Xplana.

"Our research shows that digital textbooks will begin disrupting the market once their sales surpass 13% of print textbooks sold. Our estimates show digital textbook sales crossing that mark within five years, although it will likely happen even sooner."

Xplana says the cost of textbooks remains the strongest determining factor in the purchase decision for most students. With digital textbooks from many publishers selling for 50 percent of print textbook prices, students will continue to turn to digital.

Overall, the study predicts prices for digital textbooks will remain significantly lower than their print counterparts, which will continue to drive the sales of digital books.

 

 

Digital Textbook Sales To Reach $1 Billion
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  • http://www.dynamicbooks.com Karen Lippe

    As Mason mentioned in his comment, there now many options for students to obtain a low cost option for a textbook. I represent DynamicBooks. Announced in February, DynamicBooks is an interactive online platform designed for students, instructors and authors. Instructors can customize a textbook by adding/deleting text, uploading video, audio and animation, add equations or problems or any content the instructor has created such as course notes to create “their” version of the perfect textbook. Students win as well by paying a much lower price and will have access to the textbook online and/or downloaded to their computing device, accessed via their iPhone or print. Check out DynamicBooks in August when the site will be ready for students to purchase books. www.dynamicbooks.com.
    http://www.nytimes.com/2010/02/22/business/media/22textbook.html
    Thank you.
    Karen Lippe
    PR for DynamicBooks

  • Guest

    Other good alternatives to traditional textbooks exist now in the form of at least one open source textbook initiative in California and at least two non-traditional textbook publishers that offer either free or low cost (e.g., starting at under $10) textbook options in a range of disciplines. Textbook Media (textbookmedia.com) and Flat World Learning (flatworldknowledge.com) offer these options right now. But without an army of sales reps pushing their titles, unlike the traditional publishers offering $150 textbooks, few faculty or students are aware of these new companies that are helping to establish a new paradigm in the delivery of flexible, very affordable college textbooks by experienced authors.