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Digital Prowess Key to an Agency’s Capabilities

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Keith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media


"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online world is not negotiable."

"Given the likelihood that clients are becoming increasingly interested in the space, agencies from multiple disciplines are competing for digital and social media accounts. PR agency executives say that since they are increasingly included in pitches that also feature pure interactive and advertising shops, the industry, as a whole, needs to evangelize about why PR is the best discipline to handle the social media space." writes O’Brien.

All the more reason for agencies to get up to speed on how SEO fits in to PR and what works in social media and what doesn’t.

Social media and SEO PR training is a must for all agency and in house PR staff.

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