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Digital Music Chips Away At King Radio

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A recent market study indicates that more people are turning off their radios and turning on their portable players and computers.

Radio overall continues to be the preferred source, but new numbers reveal that stronghold is slipping in the market, The NPD Group reported.

From March 2004 to March 2005, the number of customers listening to music stored on a computer rose 22 percent to 77.2 million. Online radio station listening rose by 10 million listeners while free streaming music rose 37 percent to 46 million.

Conventional radio listening dropped four percent, from 203 million to 194 million.

“The rise of digital listening and storage for music continues unabated this year,” Russ Crupnick, president of the Music and Movies division at NPD, said.

“Technology companies are providing new tools to consumers in the form of powerful music-enabled PCs and portable music players; music companies are answering the call for more content; and consumers are responding positively.”

MP3 transfers rose 127 percent while there was a 93% increase in paid music downloads for the same time period.

Digital Music Chips Away At King Radio
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