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Digg and StumbleUpon Engage Community

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It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.

StumbleUponWell, according to Business Week, Digg’s about to start copying another popular online community – StumbleUpon.

Later this year, Digg will launch a recommendation tool able to expose members to fellow Diggers who appear to have similar interests, says Rose. “Digg will be smart enough to know what interests you,” says Rose. The site will identify those with like interests in part by the previous stories they have dug and “buried”—the site’s term for voting down a story. “Theoretically, over time, you provide useful information,” says Digg Chief Executive Jay Adelson. “It makes a personal version of Digg more possible.”

Sound familiar? It should, here’s how StumbleUpon describes itself

StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 1,863,763 other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend.

So hopefully all of the Diggers who complain whenever they see yet another Digg copycat, will think twice before whining. You’re all about to jump on a concept that StumbleUpon made popular.

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About the Author

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

Digg and StumbleUpon Engage Community
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