Diagnose Keyword Issues with New AdWords Feature

    June 30, 2010
    Chris Crum

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

To use the feature, simply select "Diagnose keywords" from the "More actions" menu on the Keywords tab:

AdWords - Keyword diagnosis

"After clicking ‘Run test,’ you’ll see the real-time results appear in the Status column next to each keyword," explains Johnson. "If all is well, you see ‘Ad showing.’ If not, you’ll see a brief summary of the problem (for example, ‘Low bid or quality score’)."

Users can hover over speech bubble icons to get more details on the status of any keyword. You may find more info on quality score issues, for example.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.