Diablo 3 Taps PayPal for Virtual Goods Payments

    September 14, 2011
    Chris Crum

PayPal and Blizzard have teamed up around Blizard’s new Diablo 3 and the Battle.net platform.

“With the launch of Diablo 3’s public beta, gamers around the world will jump into Blizzard’s dungeon crawling masterpiece that, with its auction house system, promises to allow players to buy and sell virtual items from the game using real money,” a spokesperson for PayPal tells WebProNews. “PayPal will be the payments solution for the auction house service in several regions of the world and PayPal will also be added as a payment option on Blizzard’s Battle.net platform.”

The announcement comes just after PayPal’s recent announcement with Microsoft that will see Xbox 360 users be able to pay with PayPal directly on their Xbox consoles.

The announcement on Blizzard’s Battle.net blog says:

We’re pleased to announce that in most regions, PayPal will be our payment-service partner for the Diablo III auction house, allowing players who trade with real-world currency the ability to cash out the spoils of their battle-torn adventures via a PayPal account.

PayPal will also soon be added in several regions as a payment option on Battle.net, providing another convenient and secure payment method for digital purchases of Blizzard products and services.

We’ll share region-related specifics, as well as further details on everything mentioned above, in the near future.  Stay tuned!

“Gamers want to focus on gaming and prefer an in-game payments solution that’s convenient, easy and secure,” says PayPal’s senior director of emerging opportunities, Carey Kolaja. “Last month we told you that our research has shown that over 70% of gamers are PayPal users, and we believe that’s because we understand that central principle.”


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.