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Designing for the Mature

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If you believe we remain 21 years old forever, you would be wrong. (I’m sorry!) If you design web pages for only young people, such as your springy step, toned, 20-20 vision self, you are missing out on a huge number of prospects.

Interesting report from Human Factors International: Designing for “mature” users


According to a study by the Annenberg School at USC, American Internet users include…

* 75% of adults aged 56-65

* 41% of adults over 66.

If we want to design for the bulk of our users, we had best consider the more mature user groups.

Want more incentive?

According to a recent study by O’Hara, the top reasons older people don’t use computers are:

a) lack of motivation or reason to use the computer,

b) lack of experience with current technology, and

c) cognitive differences and age-related declines.

So it’s not that they don’t want to use your site – it’s that they find it too tricky or intimidating to be worth that effort at this point in their lives. As usability practitioners, we need to change this!!!

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