Designing for the Mature

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If you believe we remain 21 years old forever, you would be wrong. (I’m sorry!) If you design web pages for only young people, such as your springy step, toned, 20-20 vision self, you are missing out on a huge number of prospects.

Interesting report from Human Factors International: Designing for “mature” users

According to a study by the Annenberg School at USC, American Internet users include…

* 75% of adults aged 56-65

* 41% of adults over 66.

If we want to design for the bulk of our users, we had best consider the more mature user groups.

Want more incentive?

According to a recent study by O’Hara, the top reasons older people don’t use computers are:

a) lack of motivation or reason to use the computer,

b) lack of experience with current technology, and

c) cognitive differences and age-related declines.

So it’s not that they don’t want to use your site – it’s that they find it too tricky or intimidating to be worth that effort at this point in their lives. As usability practitioners, we need to change this!!!


Designing for the Mature
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