Dell Brings In $3 Million Via Twitter

Dell is continuing to have success using Twitter to drive sales.

Last December the company announced it had surpassed $1 million in sales via its @DellOutlet on Twitter. Since 2007 Dell says its presence on Twitter has earned it more than $2 million in revenue.

The Dell company blog explains. "We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well."

"We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales."

Since last December Dell has seen its followers on Twitter explode from 2,638 followers to more than 600,000 followers. Dell says it Twitter-exclusive offers have helped it to create buzz and its followers have spread the word even more with re-tweets.

The company says its @DellOutlet is approaching the top 50 most followed Twitter users and it plans to keep offering a variety of Twitter exclusive deals, Dell Outlet promotions and Outlet-specific updates.