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Delicious Results from Yahoo

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I’m a recent convert to the benefits of social bookmarking site del.icio.us.

Sure, as an internet marketer I’ve always had a del.icio.us account, but that was only to be used when trying to promote web content. :-) Mid-way through 2007, I actually started using del.icio.us the way it’s supposed to be used, and I love it!

So, I’m excited to see that Yahoo is finally tapping into the huge index of tagged web content at del.icio.us and testing the display of tags alongside regular search results. Here’s a screen shot courtesy of TechCrunch:

There’s no official word on whether del.icio.us results are influencing Yahoo’s normal search algorithm. I suspect not, but it could easily do so if it sees that users find the del.icio.us tags useful.

Yahoo’s had tremendous success with other user-generated search services–such as Yahoo Answers–so it seems a wise move to tackle Google’s might algorithm with the user of simple human intuition.

The big question is, how does Yahoo get searchers to switch to its search engine in the first place? While the addition of del.icio.us results is welcomed by Yahoo users, I’m not quite sure if that will relate into increased market share.

Regardless, if you’ve not checked out del.icio.us for your bookmarking needs–yes, you can mark them private–then I strongly recommend it. If you’re a FF user, get this extension and it will be even more useful!

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