Dear Oprah, Invite Bloggers on Your Program

    March 24, 2005

Many people say that you’re not really an influencer until you’ve been on the Oprah Winfrey show.

And who can blame them – Oprah is, in the words of Ben McConnell and Jackie Huba – a mega-hub. She has the power to influence millions. Just look at the success of Oprah’s Book Club.

Many of Oprah’s guests find their way on to the program by writing in letters . We need to do the same. I have written the following letter to Oprah. Please fill in the blanks and submit it here. If enough of us send in emails, maybe Oprah will run a show with amazing tales of blogging.

Dear Oprah,

First, thank you for your program. Every day it provides rich inspiration to millions of Americans (and free cars to a select lucky few!). As a major media personality, you might be aware of a growing phenomenon called “blogging” – short for web logging. To my knowledge you haven’t had any bloggers on your program but now might be a great time to do so.

Blogging has empowered more than 8 million citizens worldwide to do great things. Some are citizen journalists. They report news and even occasionally fact-check the media as well. Dan Rather experienced this first hand, as I am sure you have heard. Other bloggers are using the personal publishing medium to express their pain and find spiritual guidance as they battle terrible diseases – such as cancer. Meanwhile thousands of employees inside corporate America are blogging and there are even celebrity bloggers as well.

I am one of these eight million bloggers. I blog on [insert your subject matter] at [URL]. If you would like my assistance in finding great bloggers for your program, please contact me at [email address].

Thank you for your time and for listening.



PS – You should have your own blog too. Rosie does!

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.