Danny Sullivan Wants Search Choice In Firefox

    June 6, 2008
    WebProNews Staff

The relationship between Google and Mozilla keeps the Firefox maker well-funded, but apparently relegates the option for Microsoft’s Live Search to one step away for consumers.

It’s easy enough to add Live Search, Wikipedia, Merriam-Webster, or any other search site to the Firefox browser; we needed only a few moments at Firefox’s search add-on site to do so.. As it has done for some time, the Mozilla Foundation makes Google the default search provider.

One would be hard-pressed to quibble with that choice, given Google’s skill at gleaning relevance from a few scant terms per query. Search industry maven Danny Sullivan found reason to quibble anyway, exhorting Mozilla to clear out the search defaults.

Sullivan said at Search Engine Land the pending arrival of Firefox 3.0 should be accompanied by the same kind of open search choice in the browser that Google demanded of Microsoft and Internet Explorer.

“Microsoft is a good search engine that searchers should have access to directly from that search bar. By not offering it, Firefox is failing its users out of either financial reasons or spite,” said Sullivan.

Even if Mozilla cleared out the search defaults, and made Live Search available alongside Google, Yahoo, and other search options, we’re not convinced anything but Google would earn the choice as the default search for most consumers. Google is a verb and a globally-known brand associated with search, two qualities Live Search may not be able to overcome.