Danny Sullivan Throws Water on Tagging
Search guru Danny Sullivan is dubious that tagging will be the great savior for search.
Wide-open tagging, where anyone can get their pages to the top of a list just by labeling it so, is going to be a giant spam magnet.
OK, that’s fair. So my question for Danny is, why did Yahoo buy Flickr? Somehow I gotta believe they were intrigued by the site’s tagging features. I can see Yahoo mashing up Flickr and Y!Q into a powerful image search tool that not only includes results from the Web but also a distinct column of user-generated images that have the same keyword. Conceptually this might look like what Technorati is or even A9 Opensearch.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.