Danny Sullivan Leaving SEW – Update

    August 30, 2006

Wow, I hope you’ve had your coffee this morning, cos this news is a shocker.

Danny Sullivan is leaving Search Engine Watch and Search Engine Strategies. Here’s Danny’s own words on why he is leaving…

I was concerned about moving forward with Incisive, however. I’m far from the only reason behind the success of SEW and SES, but I’ve played a major role. I helped build both of those assets. Then I watched one company sell them to another without me having any formal capital stake in the sale. That left me wary of history repeating itself. I wasn’t going to help this new company grow the business out of the sheer kindness of my heart.

I explained these reservations at the very beginning of my relationship with Incisive, that I needed some long-term incentive for helping them continue to grow and strengthen the site and conferences. After over a year of talks, that’s failed to materialize. As a result, I’m departing.

I guess Incisive didn’t really want to see SEW and SES continue to grow. If they think either of those will continue to grow without Danny’s name, they’re smoking some pretty strong wacky-backy.

Good luck Danny! Take a well earned rest, then start up a new conference, we’ll all be there for ya! :-)

UPDATE: Danny’s learned that sometimes when you blog about your departure, you end-up raising more questions than you thought you were answering – been there, done that! So Danny has added a new post that answers some of the questions being asked by the community. Reading thru everything it appears that Danny was looking for:

a. A written commitment that he would be a long-term component of SES and SEW.

b. Perhaps some kind of equity/profit-share for all his hard work.

Those are my interpretations, you can make your own, by viewing Danny’s second post.


Have a bookmark! –

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.